swan logo x

- WELCOME TO THE SWAN PROTOCOL -

This is where you can discover everything you need to know about The Swan Protocol

Meet The Trainer

A new voice

The same power.

The Offical Swan Trainer for the UK

Derek Heron is a clinical hypnotherapist with an online and face to face practice based in central Scotland, working with clients throughout the UK and internationally. Alongside his clinical work, he is an author, keynote speaker and freelance body language analyst, whose expertise has featured across mainstream media.

A lifelong fascination with psychology and human behaviour has led Derek to spend many years exploring the subtle processes that underpin effective communication, rapport and therapeutic change. He is also well known in the worlds of magic and mentalism, a background that gives him an unusually sharp eye for how people read and respond to one another. His particular interest lies in combining practical clinical skills with evidence-informed approaches, to help clients achieve meaningful and lasting results.

He is the author of Hidden Language of Rapport, a book written specifically for therapists, exploring how body language, communication and the therapeutic relationship can enhance client outcomes.

Derek has used the Swan Protocol extensively in his own clinical work, applying it across a broad range of presenting issues, and it has become an integral part of the way he works with clients. In August 2026, Bob Burns personally chose him as the new trainer of the Swan in the UK. Derek is committed to preserving the integrity and spirit of the protocol, while helping a new generation of therapists learn and apply it with confidence and skill.

derek swan astrid grey
Derek Heron
Preserving the protocol, delivering the practice.
The Swan continues.

The Swan Protocol - A New Era

For years, Bob Burns has been the name behind the Swan Protocol, a technique now used by therapists in more than 85 countries to make instant contact with the subconscious in a fully waking state.

Bob has now stepped back from teaching. He has not stepped back from the Swan.

He has personally handed the work on to Derek Heron, the practitioner he chose to carry it forward. Derek has worked with the Swan extensively in his own practice, and this January he is running his first full masterclass as its new trainer, bringing his own depth, his own teaching style, and a renewed focus.

“Derek Heron, one of my favourite therapists of all time”

– Bob Burns, creator of the Swan Protocol

 

 

A POWERFUL AND EFFECTIVE APPROACH FOR CHANGE

What is the Swan Protocol?

The Swan works with clients in a fully waking state, with no formal trance induction needed, making instant, direct contact with the subconscious.

It can stand entirely on its own as a complete change work approach, or be woven in alongside hypnosis and other techniques you already use. Many practitioners now treat it as their go-to protocol, the first thing they reach for with almost any client. Others keep it in reserve and turn to it specifically when other approaches have stalled, finding it opens a door nothing else could.

This workshop also goes into self-swanning, using the technique on yourself, and into how to elicit and work with direct voice responses using The Swan Protocol.

thoughtful portrait among books

“It’s both a privilege and an honour for me to welcome Derek to continue my legacy as the new trainer of the Swan Protocol. I do believe he is the perfect choice. He will be brilliant.”

– Bob Burns, creator of the Swan Protocol

 

 

Ready to Learn

Preserving the protocol, delivering the practice…

THE SWAN PROTOCOL MASTERCLASS

Derek is the exclusive Swan Protocol Trainer for the UK.

Attendees who successfully complete the training will get an official Swan Practitioner Certificate.